Jingdong recently successfully obtainedinsurance license，Become the focus of market attention。Since 2013，JD.com continues to expand its presence in the insurance field，After five years of hard work，Finally got the license plate。so painstakingly，Behind it is its deep consideration of the financial service ecosystem.。in recent years，Internet insurance is developing rapidly，Internet companies have accelerated their deployment in the insurance business，Don’t want to miss the business opportunities brought by the traffic advantage。
Internet giants seek insurance licenses one after another，Reflecting the explosive potential of China’s Internet insurance market。This market has both a trillion-dollar blue ocean scale and a “permanent leverage” effect.。Huang Hong, vice chairman of the China Insurance Regulatory Commission, once pointed out，201710 months before，China’s premium income reaches 3.2 trillion yuan，A year-on-year increase of 20%，Will soon become the second largest insurance market in the world。at the same time，China’s insurance penetration is only 66% of the global average，Insurance density is 53% of the global average，There is still huge room for growth。
Calculated based on premium income growth rate，by 2020，The total investment in insurance funds is expected to reach 23 trillion yuan。Lucrative premium income can effectively create interest-free loans，and reinvested，This also explains why the domestic capital market actively strives for insurance licenses。This model has precedent overseas，The most famous one is Buffett, the "Stock God"。One of Buffett’s keys to success，It is to find a way to use leverage、A path to long-term investment。He invests in insurance companies through Berkshire's capital，Make it a "permanent lever"，Not only provides itself with continuous and low-cost insurance funds，It has also become a strong support for large-scale acquisitions of companies and investment in stocks.。Driven by high return on investment，The capital strength of insurance companies has been further enhanced，and obtain more funds for expansion.，Form a “snowball” virtuous cycle。
Domestic capital systems are copying this path，JD.com is a typical case。JD.com invests 8.4 billion in Allianz Property & Casualty Insurance，Become the second largest shareholder，Officially entered the insurance industry。Allianz Property & Casualty Insurance has strong strength，Its Chinese official website shows，The company was established in 2003，Separately funded by Allianz Insurance Group，Registered capital 805 million yuan。Allianz Insurance Group was founded in Germany in 1890，Nearly 130 years of professional insurance experience。This equity change，It also means that Allianz Property & Casualty Insurance will transform from a wholly foreign-owned company to a Sino-foreign joint venture.。Allianz Property & Casualty Insurance has earlier announced its involvement in the Internet insurance field，And said that Allianz Group and JD Group have reached a long-term cooperation，Will build digital insurance joint venture in China，Both parties will combine their respective advantages，Develop and deliver attractive assurance solutions，To meet the rapidly evolving needs of Chinese consumers。
Whether it is Tencent, which is the first to lay out the insurance industry,、Alibaba，Or is Baidu catching up from behind?、Jingdong，All send out a signal：The giants’ goal is not just insurance itself，Instead, they need to build a “fintech ecosystem” around their respective ecosystems.。As the new second largest shareholder，Liu Qiangdong is confident about the future，Said “Insurance companies must return to insurance to have a future”，And mentioned JD.com’s 120,000 couriers across the country，In the future, we will not only be responsible for distribution，Will also assume the role of insurance officer，Provide door-to-door service or on-site survey and loss assessment。The market generally believes that，China’s insurance market is extremely attractive，Attracting capital from all parties to compete for layout。
Internet insurance licenseThe three major advantages of
From an industry perspective，The value of an insurance license is mainly reflected in the following three aspects:：
- cost advantage：Insurance companies sell insurance products online，Open up all business links of traditional sales channels，Effectively reduce operating costs，Premiums are relatively cheap；
- Convenient advantage：The insurance application process is short and time-consuming，User experience significantly improved；
- Innovation advantage：Ability to quickly respond to market changes and launch new products，Form a deep bond with the online shopping ecology。
predictable，Insurance Finance LicenseAs a passport to the insurance industry，Will further serve the scenario needs of platform business。As consumption scenarios continue to refine，The branch of insurance business will also extend to work、Life、Social aspects, etc.。Forecast of the "2017 China Internet Finance Annual Report" released by the China Internet Finance Association，With the competitive integration of the insurance industry and the Internet industry,，In the future, industry competition entities will be more diversified，The level of market competition further increases，Cross-shareholdings between companies、The trend of competition involving multiple parties may further intensify。
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